Match.com Partners With Yahoo!
Yahoo! Personals users can continue their online dating search with no service interruption by moving their information to the new Match.com co-branded experience prior to the closing of the old service on July 21st. Profile information, matches by mail and subscription information can all be easily migrated to the new service. For the time being, users with existing approved profiles may also continue to use Yahoo! Personals to communicate with the pool of other daters already there, until they move their information or until the old service closes.
Yahoo! Personals users will also receive special offers to help them enjoy all that Match.com provides, including mobile access, daily personalized matches and some of the most robust search tools of any dating site. , a thriving community of active members and a sophisticated site that is optimized for dating success are the two keys to a successful online dating experience. “By bringing Yahoo! Personals members to Match.com, our community, which we already believe to be the largest and most vibrant in the space, has become even more compelling for our members,” says Blatt.
Yahoo! has been focusing more on content licensing and creation of late, as well as their online advertising business, while forging partnerships with top companies such as Match.com to provide special services in their own fields of expertise. “Through our partnership with Match.com, the leader in the online dating category, we will offer an enhanced experience to singles looking to find the right match,” said Greg Hintz of Yahoo!.
Though it hasn’t yet been announced, one might speculate about the URL address of the new dating service. Will it be http://match.yahoo.com?
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