Trying harder really pays off. Again this year in an annual survey of customer engagement and customer loyalty,  has come out on top among car rental firms.

Avis has once again been named the leading car rental company in customer loyalty by the Brand Keys Customer Loyalty Engagement Index. This is the eleventh year in a row that Avis has been awarded the number one spot in the car rental category.

Founder and president of Brand Keys, , noted that Avis continues to lead the drive towards excellence in the car rental industry according to their research, with customers giving Avis high marks in areas such as brand reputation, customer service, reliability and safety.

The annual survey looks at 518 brands across 71 categories.

"We pride ourselves on providing Avis customers with first-class service and products and services that make renting a car a time-saving and enjoyable experience," said Ronald L. Nelson, chairman and chief executive officer of Avis Budget Group, parent company of Avis. "We greatly appreciate that Brand Keys and our customers recognize the efforts made by Avis employees throughout the country."

Avis is one of the world’s leading car rental brands, providing customers with a wide range of services at over 2,000 locations in the United States, Canada, Australia, New Zealand and the Caribbean.

Remember that you can save 10% on your next car rental with our Avis Coupons. If it’s a weekly rental, you’ll save even more – a full $30!

Always check first for all of your car rental and travel needs.